The
London Drugs Beauty Event (#LDBeauty) took place a few weeks ago, giving all of us lucky attendees the opportunity to preview some of the new cosmetics launches coming to stores soon. I've had the pleasure of attending for a number of years now and it's always been one of my most anticipated summer events -- the organizers knock it out of the park every time! As usual, we also took home
some major swag bags and I'll be sharing my thoughts on a few of the products over the next while.
First up, I wanted to share a very exciting new line coming to London Drugs:
Makeup Revolution. I read a lot of British beauty blogs so I was already familiar with this line but for those of you that aren't, you are in for a treat. Makeup Revolution is known for its vast product range and high quality while somehow remaining seriously affordable (not quite sure what the Canadian pricing will be yet but in the US they run from $7 to $15)... and the palettes... OMG,
the palettes.
I received a sampling of the brand's most popular palettes, and they are all so pretty! Seriously in palette heaven here.
For neutral eye makeup lovers, there are a wide variety of palettes to suit your tastes, including the
Ultra Eyeshadows Flawless 2 and the
Redemption Eyeshadow Palette Iconic 3. Flawless 2 features a whopping 32 eyeshadows (each is about the size of a nickel) in a range of matte and shimmery shades. The shadows also have names printed on a clear insert that goes on top which is uncommon for most of Makeup Revolution's other palettes which don't appear to come with shade names. Iconic 3 features 12 long rectangular shadows plus a double ended sponge applicator, all of which carry a hint of rose gold. I believe it's supposed to be a pretty good drugstore dupe for the
Urban Decay Naked 3 Palette.
If you like colour, the
Salvation Palette in Unicorns Unite is a fun offering. There are a range of wearable but bright shades (the 12 shimmery rectangular ones), but also some more neutral shades (the 6 round ones which are slightly larger than those in the Flawless 2 palette).
Makeup Revolution's palettes don't just stop at eyeshadow though. There are a number of face palettes as well, and these are perhaps the ones I'm most excited about. It's not often you see contour and blush palettes this pretty. Seriously, look at all the veining! It's like a MAC MSF but for a fraction of the price. I've got the
Ultra Contour Palette, with mostly mattes but then some gorgeous highlighters, and the
Blush Palette Queen, which contains 8 baked blushes.
Packaging, as you can see, is pretty bare bones but this is how the brand is able to offer so much product at such a reasonable price. Makeup Revolution should be hitting stores later this summer so be sure to head to London Drugs to check out these palettes and more!